• Mr. L. Vishuram
• Dr. M. Palanivelrajan

In current scenario, MSME plays a significant role in improving our nations’ economy by emphasizing entrepreneurship and providing major employment possibilities at comparatively less capital cost. Over the last five decades it has evolved as a highly active and changing sector of the Indian economy. It is the primary role of the state government in promotion and advancement of MSMEs through District Industries Centres (DICs). The District Industries Centers (DICs) programme was estabilished in 1978 with a objective of providing combined execution level framework at the district level for motivating entrepreneurs in rural areas. It gives complete assistance to the entrepreneurs who are aspiring to start a venture in their regional locations. DICs extended various schemes for promoting the development of MSMEs in rural areas. Hence, this paper object is to study the role of DICs in promoting and improving entrepreneurs in rural areas at Madurai district. It also measures the practices of DIC in Madurai district in motivating the young generations to become an entrepreneur.

District Industries Centre (DIC), Micro Small and Medium Enterprises (MSMEs), Madurai District

"Role of District Industries Centre in the Promotion of Micro, Small and Medium Enterprises at Madurai District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.81-84, February 2020, Available :http://www.jetir.org/papers/JETIRDM06014.pdf

"Role of District Industries Centre in the Promotion of Micro, Small and Medium Enterprises at Madurai District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp81-84, February 2020, Available at : http://www.jetir.org/papers/JETIRDM06014.pdf