• Kawalpreet Singh

The video content subscription-based streaming services such as Netflix, Amazon Prime, Voot, Viu, Zee5, Sony Liv, Jio tv. are the subscription-based online platform where we can see different series, movies, originals. With the enhancement in the digital economy, people are using more and more digital content and even use multiple platforms to consume digital content. Post jio, the trends are still rising for each of these platforms. Every player has a separate set ofvalue propositions. People today consume plenty of content. This paper will help us to understand the various factors that impact service quality, customer satisfaction, and brand loyalty of people using any of these subscription-based services. The increase in smartphones, Smart TVs, and high-speed internet have created a significant boost for all these content platforms. The trend of binge-watch has also increased where these platforms launch complete season at once and giving consumers a choice on how much they want to watch, The quality of content and storyline always ensure that people finish the complete season at once then carve for the next season. Lots of content is available to watch, and now it only depends upon how much time people have for their entertainment

SVOD, Subscription, Brand loyality, Customer satisfaction, Service quality

"A descriptive study on factors impacting customer satisfaction in subscription-based video-on-demand services among youth in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.449-461, October 2018, Available :http://www.jetir.org/papers/JETIRDQ06065.pdf

"A descriptive study on factors impacting customer satisfaction in subscription-based video-on-demand services among youth in Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp449-461, October 2018, Available at : http://www.jetir.org/papers/JETIRDQ06065.pdf