• Tawheed Nabi
• Ratnesh Dhar Dwivedi
• Patel Ashish

Among numerous investment modes, mutual fund is the most suitable opportunity to the layman to hope for more returns from their investment when related to other primitive source of investments. Mutual funds are excellent method of investment. But due to Unawareness Indian household invest their saving with traditional source of investment at very low rate of return. This study focused on analysis of quarterly mutual fund investment and its impact on asset under management from the year 2000 to 2018 After comparing the Asset Under Management of 2018 with 19 years back in 2000 it was found that its totally different there is 26.27 times increase in Asset Under Management of mutual fund houses as it was 90,587 Cr in year 2000 and in 2018 it was 23,79,584 crores and from 2014 strong inflow in AUM of mutual funds company due to demonetization and Goods and Services Tax and linking to PAN and AADHAR card with bank account. And also, government had launched the first Equity-based Exchange traded Fund (EQUITY ETS) in 2014, which has good success rate.

Mutual Funds; Rate of Return; Households Saving; Awareness; Mobilization of saving; Asset under management.

"A STUDY ON MUTUAL FUND INVESTMENT AND ITS IMPACT ON ASSET UNDER MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.336-346, November 2018, Available :http://www.jetir.org/papers/JETIRDR06054.pdf

"A STUDY ON MUTUAL FUND INVESTMENT AND ITS IMPACT ON ASSET UNDER MANAGEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp336-346, November 2018, Available at : http://www.jetir.org/papers/JETIRDR06054.pdf