• Munish Mehta

The modern marketing idea is a corporate theory that claims that the value Consumer needs are the economic and social rationale of a company or organization’s existence. Hence, all actions and resources of the businesses must be committed to achieving this aim while also making a profit. The work takes a systematic view on different marketing issues in emerging economies, like less marketing awareness, global user preferences & weak consumption with higher manufacturing costs, insufficient infrastructure. Others involve little business incentives, unnecessary controls and intervention by states, Political unrest and political turmoil. Given these challenges. In the near future, there are prospects for reform centered on the extremely increasing inhabitants of many under developed countries, like vast untapped markets in Nigeria, lucrative policy incentives, increasing income, to name but a few

Marketing, Developing countries, Production concept

"Overview of Marketing Concept in Developing Countries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.648-651, November 2018, Available :http://www.jetir.org/papers/JETIRDS06095.pdf

"Overview of Marketing Concept in Developing Countries", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp648-651, November 2018, Available at : http://www.jetir.org/papers/JETIRDS06095.pdf