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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRDZ06067

Page Number

513-523

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Title

Customer Preference towards Cashless Payment: An Empirical Analysis

ISSN

2349-5162

Cite This Article

"Customer Preference towards Cashless Payment: An Empirical Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.513-523, December 2018, Available :http://www.jetir.org/papers/JETIRDZ06067.pdf

Authors

Abstract

Digital payments system is a digital platform that enables customers to create their purchase transactions. Customers get a moderate perception of electronic payment, and customers ' socio-economic status and perception of electronic payment vary considerably. Digital payment adoption rate is positively and substantially influenced by customer understanding. In this study 300 respondents were approached and it was found that the most valued attributes by the respondents were technology and service quality and the crucial promoting element for cashless transactions marked by respondents was of ‘Reduced Time’ followed by ‘Ease of Use’.

Key Words

Digital payment, Attributes, Cashless Transactions

Cite This Article

"Customer Preference towards Cashless Payment: An Empirical Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp513-523, December 2018, Available at : http://www.jetir.org/papers/JETIRDZ06067.pdf

Publication Details

Published Paper ID: JETIRDZ06067
Registration ID: 233575
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 513-523
ISSN Number: 2349-5162

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Cite This Article

"Customer Preference towards Cashless Payment: An Empirical Analysis", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp513-523, December 2018, Available at : http://www.jetir.org/papers/JETIRDZ06067.pdf




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