• Asheesh Gupta
• Dr. Sushil Kumar Mehta

In the present business world, environmental issues play a significant purpose in marketing. With the rise in the economic growth of nations across the world the purchasing power of the consumers has also increased and this results in neverending demand that has to be met by the organizations which in turn has put an immense strain on the environment. That is why organizations and consumers around the world are focusing on green products and eco-friendly activities. Thus, this study intended to obtain information from consumers regarding attitude towards green products in the Jammu city.

Green Products ,Consumer attitude, Buying Behavior and Environment, Consumer intention.

"Consumer Attitude Towards Green Products In Jammu City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.1275-1284, December 2018, Available :http://www.jetir.org/papers/JETIREB06156.pdf

"Consumer Attitude Towards Green Products In Jammu City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1275-1284, December 2018, Available at : http://www.jetir.org/papers/JETIREB06156.pdf