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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIREB06156

Page Number

1275-1284

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Title

Consumer Attitude Towards Green Products In Jammu City

ISSN

2349-5162

Cite This Article

"Consumer Attitude Towards Green Products In Jammu City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.1275-1284, December 2018, Available :http://www.jetir.org/papers/JETIREB06156.pdf

Abstract

In the present business world, environmental issues play a significant purpose in marketing. With the rise in the economic growth of nations across the world the purchasing power of the consumers has also increased and this results in neverending demand that has to be met by the organizations which in turn has put an immense strain on the environment. That is why organizations and consumers around the world are focusing on green products and eco-friendly activities. Thus, this study intended to obtain information from consumers regarding attitude towards green products in the Jammu city.

Key Words

Green Products ,Consumer attitude, Buying Behavior and Environment, Consumer intention.

Cite This Article

"Consumer Attitude Towards Green Products In Jammu City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1275-1284, December 2018, Available at : http://www.jetir.org/papers/JETIREB06156.pdf

Publication Details

Published Paper ID: JETIREB06156
Registration ID: 233858
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 1275-1284
ISSN Number: 2349-5162

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Cite This Article

"Consumer Attitude Towards Green Products In Jammu City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1275-1284, December 2018, Available at : http://www.jetir.org/papers/JETIREB06156.pdf




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