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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIREC06115

Page Number

919-928

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Title

Indian Tourists’ Buying Intention towards Holiday Packages: An Analysis using Smart PLS SEM

ISSN

2349-5162

Cite This Article

"Indian Tourists’ Buying Intention towards Holiday Packages: An Analysis using Smart PLS SEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.919-928, December 2018, Available :http://www.jetir.org/papers/JETIREC06115.pdf

Abstract

Dynasties and Kingdoms of Indian rulers have always attracted people across globe. The rich culture of India has given this country a name of “Sone Ki Chiriya” which means a place of wealth and so invaders from various part of the world has shown their interest in this country and many of them have looted it at various occasions in past. Some of them stayed in this country and some went back, but in this process India has imbibed various cultures. Subsequently Indians also started showing their interest in exploring other cultures and they started travelling. In this process of travelling they started showing a pattern and intention towards going for the holidays. Understanding intention to buy these holiday packages has become an important aspect for the researchers hence, this study has collected data from 192 regular travelers and tried to find out various antecedents of intention to buy holiday packages by using online applications.

Key Words

Intention to buy, Online application, Travel packages and Smart PLS 2.0

Cite This Article

"Indian Tourists’ Buying Intention towards Holiday Packages: An Analysis using Smart PLS SEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp919-928, December 2018, Available at : http://www.jetir.org/papers/JETIREC06115.pdf

Publication Details

Published Paper ID: JETIREC06115
Registration ID: 229623
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 919-928
ISSN Number: 2349-5162

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Cite This Article

"Indian Tourists’ Buying Intention towards Holiday Packages: An Analysis using Smart PLS SEM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp919-928, December 2018, Available at : http://www.jetir.org/papers/JETIREC06115.pdf




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