JETIREXPLORE- Search Thousands of research papers



Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIREC06124

Page Number

1000-1011

Share This Article


Title

Safeguarding the Brand Image: Analyzing Risk Perception among Airline Travelers in India

ISSN

2349-5162

Cite This Article

"Safeguarding the Brand Image: Analyzing Risk Perception among Airline Travelers in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.1000-1011, December 2018, Available :http://www.jetir.org/papers/JETIREC06124.pdf

Abstract

Risk has been analyzed as a prime factor which determines the travel behaviour of passengers. Availability of more choices and brands has also increased the competition among airline authorities to maintain their image among consumers. Being a most progressive airline in India, Indigo has enlisted itself to the preference list of travellers among other low cost carriers. The aim of this study is to understand the role of risk perceptions in defining brand image of travel product like Indigo airline in India. Findings of this study revealed that when it comes to risk, image and travel behaviour tends to get affected. Thus, lesser the risk factor more positive will be the image of that particular brand among tourists.

Key Words

Airline industry, brand image, Risk Perception, Travel Behaviour.

Cite This Article

"Safeguarding the Brand Image: Analyzing Risk Perception among Airline Travelers in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1000-1011, December 2018, Available at : http://www.jetir.org/papers/JETIREC06124.pdf

Publication Details

Published Paper ID: JETIREC06124
Registration ID: 229613
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 1000-1011
ISSN Number: 2349-5162

Download Paper

Preview Article

Download Paper




Cite This Article

"Safeguarding the Brand Image: Analyzing Risk Perception among Airline Travelers in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp1000-1011, December 2018, Available at : http://www.jetir.org/papers/JETIREC06124.pdf




Preview This Article


Downlaod

Click here for Article Preview