UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 10
October-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRF006023


Registration ID:
188808

Page Number

141-150

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Title

A Comparative Analysis of Retail Brand Preference for In Store Retail Brands as Compared to other Brands in Big Bazaar in the City of Mumbai.

Abstract

Brand is a distinctive name, identity design sign or symbol given to a product to distinguish it from other similar product. A brand helps to create an image and perception about the product in the mind of the buyers. Brands preference strongly influences the choice of products purchased. Many departmental stores and big retailers develop their own in store retail brands, which directly compete with established brands of similar products. Big Bazaar is big supermarket housing a large variety of products ranging from grocery, clothes, household appliances, electronics etc. It is a popular outlet for shopping of day to day use grocery items. Big Bazaar houses all the well known brands in all categories of products. In addition to the popular brands Big Bazaar also has their own In Store brands in food products, clothes and other household items. This paper will make a comparative analysis of the brand preference of buyers who buy from Big Bazaar. The paper will study their preference for in store products as compared to other well-known popular brands. The data is collected using questionnaire. A random sample of sixty seven persons is selected.

Key Words

1. Brand Preference 2. In Store Brands. 3. Retailers.

Cite This Article

"A Comparative Analysis of Retail Brand Preference for In Store Retail Brands as Compared to other Brands in Big Bazaar in the City of Mumbai.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.141-150, October-2018, Available :http://www.jetir.org/papers/JETIRF006023.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Comparative Analysis of Retail Brand Preference for In Store Retail Brands as Compared to other Brands in Big Bazaar in the City of Mumbai.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp141-150, October-2018, Available at : http://www.jetir.org/papers/JETIRF006023.pdf

Publication Details

Published Paper ID: JETIRF006023
Registration ID: 188808
Published In: Volume 5 | Issue 10 | Year October-2018
DOI (Digital Object Identifier):
Page No: 141-150
Country: Mumbai, Maharashtra, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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