• S. PARASURAMAN

Today, modern financial institutions are transforming themselves to meet the challenges of the digital marketplace. The financial patterns enable us to explore and develop a new and exciting financial apps to help the organization be a leader in the new wave of 21st century retail banking services. In this period of change, banks need to redefine the value they want to supply to their customers. Some banks are trying to keep up with rapid industry innovations by purchasing fin-tech technologies, using those technologies to create new entities, and then integrating them into their main business. Many are improving their lending and risk assessment by adopting cognitive technologies. Truly responsive banks are using electronic clues that their customers provide to fully understand what the marketplace is looking for from banking services. The latest advances in cognitive computing, combined with new data sources and a readily accessible cloud computing platform, creates the opportunity for massive innovation. Banking boardrooms have become a hotbed of debate about transformation, and which changes are necessary for banks to survive and thrive. In this article we are understanding about the transformation of retail banking to cloud banking services, benefits and challenges.

Retail Banking, Digital Banking, Cloud Banking and Services.

"Transformation Of Retail Banking To Cloud Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.47-51, October-2018, Available :http://www.jetir.org/papers/JETIRH006011.pdf

"Transformation Of Retail Banking To Cloud Services", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp47-51, October-2018, Available at : http://www.jetir.org/papers/JETIRH006011.pdf