UGC Approved Journal no 63975(19)

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Published in:

Volume 5 Issue 10
October-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRI006012


Registration ID:
181959

Page Number

78-87

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Title

GREEN MARKETING: CHANGE LEADING TO SUSTAINABILITY

Abstract

The present era of industrialization and globalization has added a lot of comfort and luxury to human life but has also lead to an alarming situation of huge environmental degradation incorporated with all the involved activities. Today, the entire sector in the world economy is facing huge challenge to deal with the environmental problems and their related impacts in their day to day businesses. Sustainability is one of the most important factors driving the strategy making process of the business fraternity. In this regard, this concern for environmental sustainability by the banks has given rise to concept of Green Marketing. In an emerging economy like India, environmental management needs to be the key focus area of the business fraternity. This would help the firms in the emerging economies utilize their limited resources in an optimum way without harming the natural environment and face the global challenge of sustainability in successful manner. This paper tries to find out the ways to Go Green through ‘Green Marketing. The three R's of environment viz. Reduce, Reuse, and Recycle which are important to supports green marketing. Green marketing is used for environment friendly products that are considered to be green like low power consuming electrical appliances, organic foods, lead free paints, recyclable paper, and phosphate free detergents. Companies are finding that consumers are willing to pay more for a green product. Green marketing in a broader sense is corporate social responsibility because it helps business to become a socially responsible as well. In different research conducted in India High level of awareness about green marketing practices was found among the Indian consumers. However, this is not widespread and is still evolving. In this review based paper, main emphasis has been made of concept, need and importance of green marketing. Data has collected from secondary sources. It considers the main issues in adoption of green marketing practices. The paper explains the context of Indian market and explores the challenges with green marketing

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"GREEN MARKETING: CHANGE LEADING TO SUSTAINABILITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.78-87, October-2018, Available :http://www.jetir.org/papers/JETIRI006012.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"GREEN MARKETING: CHANGE LEADING TO SUSTAINABILITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp78-87, October-2018, Available at : http://www.jetir.org/papers/JETIRI006012.pdf

Publication Details

Published Paper ID: JETIRI006012
Registration ID: 181959
Published In: Volume 5 | Issue 10 | Year October-2018
DOI (Digital Object Identifier):
Page No: 78-87
Country: Nagpur, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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