• Ruchita M Patel

India has been a patriarchal society where men were the main earners while women took the responsibility of the home. Most of the important financial decisions were taken by the male members. This was no different when it came to money. Men dealt with all the money-related matters while women were hardly involved in any discussion related to where the money was going and where it was getting invested. This survey is with a diverse set of women -single, married, working women and homemakers -to ascertain if the changing attitude and trends that gets reflected in today's empowered women had a rub-off on saving and investments. The overall purpose of this research is to gain knowledge about key factors that influence investment behavior and ways these key factors impact on investment decision-making processes among women. The study gives an insight about the investing pattern of women. Women are perceived as risk averters. So, this project aims at understanding the investment behavior of women investors by taking their responses on various factors like risk, return etc.

Women Investors, Perception, Risk and Return, Investment, Personal Finance

"Women and Investment: An Empirical Study of Anand District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.704-709, November-2018, Available :http://www.jetir.org/papers/JETIRK006106.pdf

"Women and Investment: An Empirical Study of Anand District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp704-709, November-2018, Available at : http://www.jetir.org/papers/JETIRK006106.pdf