• Dr. Kamini Shah
• Mrs. Parul Dipsinh Zala

The roles and responsibilities of women in Indian society have undergone a tremendous evolution in the last few years. Increasing numbers of women have entered the Indian workforce in the past few decades. While women struggle to catch up financially, the consumer financial world is evolving at an extraordinary pace. The last few decades have seen a boom in consumer financial products due to technology and financial development, the popular access to financial markets and the breakdown of regulatory barriers in the banking sector. These trends make it imperative that we better understand the evolving nature of gender-based inequities across our current socio-economic systems and intentionally examine those areas that are most essential in accelerating the narrowing of these gaps. One such technological development is Digital Payment System. Digital payment is financial transaction made without the use of traditional paper money. Digital payment system has different level of acceptance throughout the world. There are various methods of digital payments like cards, USSD, micro ATMs etc. Some methods of digital payments are highly adopted while some methods are not much popular. The aim of present study is to analyze the awareness of women for digital payment system and how they perceive new payment method. As NPCI’s CEO and MD, Mr. A P Hota said, “Awareness of the customer is as important as infrastructure readiness” for India to make its move towards cash-less nation. The study reveals that most of the women are aware about digital payment system but then also they are not using it. The study indicates that most of the demographic factors like income and profession can not affect their perception but age and education does have impact on their perception. This research will help companies in bringing out various awareness programmes for women regarding different digital payment options for increasing its usage.

Digital payment, Mobile payment, Women, Cashless, Financial system

"A study of Awareness and Perception about Digital Payments among Women in Gujarat", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.801-819, November-2018, Available :http://www.jetir.org/papers/JETIRK006123.pdf

"A study of Awareness and Perception about Digital Payments among Women in Gujarat", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp801-819, November-2018, Available at : http://www.jetir.org/papers/JETIRK006123.pdf