• Mugesh
• Dr.C.Thilakam

The Indian Paint Industry is only segment of the Indian chemical industry that has been sharing a consistent double digit growth rate in the last five years. The research is conducted to study the concept marketing strategies with respect to paint and paint products. These study is of significance of the, consumer satisfaction, brand images, brand reputation and behavior loyal of the paint products. The findings of the study will provide valuable insights to marketing professionals in the paint product industry by identifying the significant dimensions of image attributes and benefits that affect customer satisfaction and consumer interest to repurchase and recommend the brand to others. This study should help marketing managers gain an insight into the important factors that contribute to the formation of brand loyalty. The present study marketing strategies of Indian paint industry –A Study is based on both the primary and secondary data. It is an exploratory, analytical and descriptive study carried out with a view to bring out the merits and demerits of current marketing strategies followed by the dealers in paint industry market and to suggest suitable measures for strengthening these strategies based on the facts arrived at by the study. The present study ‘Marketing Strategies of Indian Paint Industry-A Study’ is organized in seven chapters. From this study, it is concluded that the usage of paint is growing at a very rapid rate. This is mainly due to advertisement and qual¬ity consciousness of consumer. Marketing of paint is enjoying a good reputation and share in the study area

Marketing Strategies, advertisement, Indian Paint Industry.

"Marketing Strategies Of Indian Paint Industry- A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.43-47, November-2018, Available :http://www.jetir.org/papers/JETIRL006011.pdf

"Marketing Strategies Of Indian Paint Industry- A Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp43-47, November-2018, Available at : http://www.jetir.org/papers/JETIRL006011.pdf