UGC Approved Journal no 63975(19)

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Published in:

Volume 5 Issue 11
November-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRN006009


Registration ID:
190561

Page Number

30-44

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Title

Video Banking, A New Dimension In Mobile Banking

Abstract

Traditional Brick and Desk banking (Branch banking) was replaced by Digital Banking since 1990s. Digital Banking has been more popular since 2014 due to the talk of “Digital India”. Mobile banking is a part of Digital banking. Gone are the days when people trusted on trunk dialling (before 1990s). This Trunk dialing was replaced by mobile phones during 1990s. After the advent of mobile phones (after 1990s), mobile phones have been used by several people. Mobile phones were converted into smart phones (since 2010s) and such smart phones have been part and parcel of almost all the people, just like 6th finger of palm in our hand. People have been using Smart phones for multiple purposes, such as phone calling, internet usage and so on. Since internet is embedded in mobile phone, this facilitates mobile banking smoothly and quickly. Year 2016, after demonetization (November 8, 2016) forced most of the people to go for Digital banking. Paytm and Mobikwik, Airtel money, Jio money were becoming more popular and people started using mobile banking since then. Video Banking is a new dimension in mobile banking. Very few banks have been following this Video banking, by having a special app. Without app, the customers have to talk to the bank officials by video conferencing method. Very few customers who have been using mobile banking have been using Video banking (25 customers out of 600). They are the corporate customers. This Video conferencing method of banking helps the bank customers to talk to the bankers as if they are seeing them in person. Therefore, personalized attention is possible, integrated with virtual presence. The non users of Video banking (575 out of 600) are also interested to use Video banking very shortly. This innovation has been going on at infancy level since 2016 in various banks. Therefore, it will pick up at speed here in after. Video banking will be a boon to the future generation, both for bankers and customers. Integration of Robots for banking is mostly wanted by customers, by and large. Interactive Teller machines (ITMs) for withdrawal of money are yet another welcoming technology, due to the advent of Video banking. Customers have been using Video banking for bank transactions clarification, documents verification and confirmation, Digital signature confirmation and so on. In near future, Video banking will be flickering its wings at greater speed and start flying at greater heights. Robot banking will also be more popular here in after. City Union Bank has brought an initiative of bringing a small Humanoid Robot (2 feet), namely Lakshmi at T. Nagar branch. The customers in this branch are eager to do banking transactions by using this Robot. Time will come very soon, by integrating all the banking technologies namely, Digital banking, Mobile banking, Robot Banking together, in the name of Collaborative banking (C Banking), to facilitate individualized attention to customers, mass customization, virtual presence and agility in offering banking services. Time is not so far away in this regard, since we are all living in the era of Techno dynamism. This article brings forth the research data related to mobile banking and video banking.

Key Words

Video banking, Agility banking, Just in time banking, Corporate Banking, Retail Banking, Mobile banking, Collaborative banking (C banking), Digital Banking, Virtual Banking, Robot bankin

Cite This Article

"Video Banking, A New Dimension In Mobile Banking ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.30-44, November-2018, Available :http://www.jetir.org/papers/JETIRN006009.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Video Banking, A New Dimension In Mobile Banking ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp30-44, November-2018, Available at : http://www.jetir.org/papers/JETIRN006009.pdf

Publication Details

Published Paper ID: JETIRN006009
Registration ID: 190561
Published In: Volume 5 | Issue 11 | Year November-2018
DOI (Digital Object Identifier):
Page No: 30-44
Country: Coimbatore, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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