• Ms.L.TerinaGrazy
• Dr.G.Parimalarani

Life Insurance Industry in India has been progressing fast since this sector open up in 2000. The size of the country is filled with different types of people combined with problems and difficulties.Life insurance companies require enormous distribution of strength and large manpower to reach out to such a huge customer base. This distribution channel has undergone with paradigm shift as various insurance companies are proposing to bring insurance products into the lives of the common man by making them available at the most basic financial point like bank branches through Banc assurance. The Bank Insurance Model also sometimes known as Banc assurance is the term used to describe the partnership or relationship between a bank and an insurance company whereby the insurance company uses the bank sales channel to sell insurance products. The main objective of the paper is to analysis the performance of the Banc assurance and to know the growing trends of the Banc assurance in insurance sector.

Life Insurance, Bancassurance, Distribution Channels, Customers..

"Bank Assurance: A Growing Channel For Insurance Distribution", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.83-85, November-2018, Available :http://www.jetir.org/papers/JETIRN006017.pdf

"Bank Assurance: A Growing Channel For Insurance Distribution", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp83-85, November-2018, Available at : http://www.jetir.org/papers/JETIRN006017.pdf