• B.Karthikeyan,

The approach and outlook towards agriculture and marketing of food has seen a quantum change worldwide over the last few decades. Whereas earlier the seasons and the climate of an area determined what would be grown and when, today it is the "market" that determines what it wants and what should be grown. The focus is now more on quantity and "outer" quality (appearance) rather than intrinsic or nutritional quality, also called "vitality". Pesticide and other chemical residues in food and an overall reduced quality of food have led to a marked increase in various diseases, mainly various forms of cancer and reduced bodily immunity. This immense commercialization of agriculture has also had a very negative effect on the environment

Organic, Perception, agricultural.

"A Study On Consumer Perceptiontowards Organic Products With Reference To Coimbatore City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.154-157, November-2018, Available :http://www.jetir.org/papers/JETIRN006037.pdf

"A Study On Consumer Perceptiontowards Organic Products With Reference To Coimbatore City ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp154-157, November-2018, Available at : http://www.jetir.org/papers/JETIRN006037.pdf