• Akshatha B.G
• Prof. H.M. Shivananda

The present paper focuses on the role of digitalization and digital transformation in the development of hospitality industry. Digital transformation in the hospitality industry is a very human-focused effort, with leading brands leveraging technology to cater to the whims and wants of their guests. Digital transformation represents a whole bunch of opportunities for the hospitality industry, leading to great changes and growth. More & more hotels and restaurants are working with software developers to provide their guests with innovative solutions and big players have already adopted digital initiatives using emerging technologies for higher guest satisfaction, better experience, better previsions, better management. The paper covers concept and benefits of digital transformation, challenges of hospitality industry in using digital technologies, issues of digitalization in hospitality industry etc. Finally, the paper offers some recommendations for the development of hospitality industry by implementing digital effort.

Digitalization, Digital Transformation, Hospitality, Technology

"Prevalence of Digital Transformation in the Development of Hospitality Industry ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.153-159, December-2018, Available :http://www.jetir.org/papers/JETIRO006016.pdf

"Prevalence of Digital Transformation in the Development of Hospitality Industry ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp153-159, December-2018, Available at : http://www.jetir.org/papers/JETIRO006016.pdf