• Yogitha L J

The internet revolution has shifted the business practises into more complex and interactive manner. Nowadays, the use of internet and social media has become an integral part of business strategies. In the hospitality industry, social media has become the best way to promote business and it presents the new form of communication between hotels and customers. The objective if this paper is to understand the concept and to study the current social media practices in the hospitality industry. This paper further considers significant reasons for adopting social media marketing as a part of marketing strategy in hospitality industry.

social media marketing, Hospitality industry, marketing strategy

"Social Media as a Tool of Marketing: A Study of Hospitality Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.166-172, December-2018, Available :http://www.jetir.org/papers/JETIRO006018.pdf

"Social Media as a Tool of Marketing: A Study of Hospitality Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp166-172, December-2018, Available at : http://www.jetir.org/papers/JETIRO006018.pdf