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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRO006018

Page Number

166-172

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Title

Social Media as a Tool of Marketing: A Study of Hospitality Industry

ISSN

2349-5162

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"Social Media as a Tool of Marketing: A Study of Hospitality Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.166-172, December-2018, Available :http://www.jetir.org/papers/JETIRO006018.pdf

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Abstract

The internet revolution has shifted the business practises into more complex and interactive manner. Nowadays, the use of internet and social media has become an integral part of business strategies. In the hospitality industry, social media has become the best way to promote business and it presents the new form of communication between hotels and customers. The objective if this paper is to understand the concept and to study the current social media practices in the hospitality industry. This paper further considers significant reasons for adopting social media marketing as a part of marketing strategy in hospitality industry.

Key Words

social media marketing, Hospitality industry, marketing strategy

Cite This Article

"Social Media as a Tool of Marketing: A Study of Hospitality Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp166-172, December-2018, Available at : http://www.jetir.org/papers/JETIRO006018.pdf

Publication Details

Published Paper ID: JETIRO006018
Registration ID: 190827
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 166-172
ISSN Number: 2349-5162

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Cite This Article

"Social Media as a Tool of Marketing: A Study of Hospitality Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp166-172, December-2018, Available at : http://www.jetir.org/papers/JETIRO006018.pdf




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