UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRO006024


Registration ID:
190835

Page Number

216-222

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Title

DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY

Abstract

This study is an initial attempt to analyze how digital marketing is transforming tourism towards smart tourism ecosystems. Innovative developments in technology influenced and affected all the business networks especially tourism industry. In order to achieve the performance level and gain competitive advantages the key players in the industry tries to reach their buyer personality and adapt their offering as per their target tourists. Hence there is a need to study how digital marketing drives for new business models, interaction paradigms and even new genus. Further, the study focuses on how a comprehensive digital marketing strategic approach could allow tourism businesses to overcome the challenges and develop the opportunities offered by technology and get transformed to smart tourism ecosystems. A proposed model has been designed to answer this issue based on the secondary data collection. Tourism experience is the ultimate prime goal of the industry to achieve through digital marketing transformation in the smart tourism ecosystem. Now it is in the hands of the service providers to tap with the development of technology to satisfy the tourist.

Key Words

Digital marketing transformation, Smart tourism ecosystem, Tourism experience

Cite This Article

"DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.216-222, December-2018, Available :http://www.jetir.org/papers/JETIRO006024.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp216-222, December-2018, Available at : http://www.jetir.org/papers/JETIRO006024.pdf

Publication Details

Published Paper ID: JETIRO006024
Registration ID: 190835
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 216-222
Country: Mysuru, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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