ISSN: 2349-5162 | Impact Factor: 5.87

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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRO006024

Page Number

216-222

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Title

DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY

ISSN

2349-5162

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"DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.216-222, December-2018, Available :http://www.jetir.org/papers/JETIRO006024.pdf

Abstract

This study is an initial attempt to analyze how digital marketing is transforming tourism towards smart tourism ecosystems. Innovative developments in technology influenced and affected all the business networks especially tourism industry. In order to achieve the performance level and gain competitive advantages the key players in the industry tries to reach their buyer personality and adapt their offering as per their target tourists. Hence there is a need to study how digital marketing drives for new business models, interaction paradigms and even new genus. Further, the study focuses on how a comprehensive digital marketing strategic approach could allow tourism businesses to overcome the challenges and develop the opportunities offered by technology and get transformed to smart tourism ecosystems. A proposed model has been designed to answer this issue based on the secondary data collection. Tourism experience is the ultimate prime goal of the industry to achieve through digital marketing transformation in the smart tourism ecosystem. Now it is in the hands of the service providers to tap with the development of technology to satisfy the tourist.

Key Words

Digital marketing transformation, Smart tourism ecosystem, Tourism experience

Cite This Article

"DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp216-222, December-2018, Available at : http://www.jetir.org/papers/JETIRO006024.pdf

Publication Details

Published Paper ID: JETIRO006024
Registration ID: 190835
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 216-222
ISSN Number: 2349-5162

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UGC and ISSN Approved Journal | Call For Paper
(Volume 5 | Issue 12 | December 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 12 | Impact factor 5.87


Cite This Article

"DIGITAL MARKETING TRANSFORMATION FOR THE SMART TOURISM ECOSYSTEM: A STUDY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp216-222, December-2018, Available at : http://www.jetir.org/papers/JETIRO006024.pdf

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 December 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
  • »Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 5.87 Digital object identifier (DOI) and Hard Copy of certificate Provided.
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Impact factor: 5.87