• Srikanth. K. S

In the last years, the world’s economic and social structure has undergone some important changes, especially because of the introduction of information and communication technology. According to WTO, the Internet is revolutionizing the distribution of tourism information and sales. Future growth and success for the sector also depends on recognising trends which will drive future travel habits and consumer expectations. Digitalisation is one of the key mega trends determining the future of the tourism sector and competitiveness of the individual businesses vis-à-vis the constantly evolving playing field and customer behaviour of the "smart tourists". The aim of this paper is to analyse the important innovative digital trends and their effects on future tourism industry.

Information Technology, Communication Technology, Internet, Digitalisation, Smart Tourists.

"Future Trends in Travel and Tourism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.223-230, December-2018, Available :http://www.jetir.org/papers/JETIRO006025.pdf

"Future Trends in Travel and Tourism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp223-230, December-2018, Available at : http://www.jetir.org/papers/JETIRO006025.pdf