• Dr.P.Maheswari
• Dr.S.Nambi Devi

Digitalization of services has transformed a range of business aspects in our daily life. The main aim of digitalization is to reduce human dealings, human fault, and ‘doing it right the very first time’. The banking sector is no exception in implementing Digital Transformation. All digital banks are possible as a consumer option, but people may still have a need for physical cash in certain situations. This study is to investigate the customer perception towards the digital banking services and to identify the main factor affecting the usage of Digital banking in Madurai. Bank customers were included with the main motive of collecting information about digital banking. The data will be collected from the 74 respondent this was a convenience sampling. Bank customers were included with the main motive of collecting information about digital banking. So, this was a convenience sampling. .

Digitalization.

"A Study On Factors Determining The Customer Perception Towards Digital Banking System In Madurai", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.47-51, December-2018, Available :http://www.jetir.org/papers/JETIRP006014.pdf

"A Study On Factors Determining The Customer Perception Towards Digital Banking System In Madurai", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp47-51, December-2018, Available at : http://www.jetir.org/papers/JETIRP006014.pdf