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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRP006049

Page Number

219-222

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Title

Customer Payment Behavior in Organized Retail Outlets At Coimbatore District

ISSN

2349-5162

Cite This Article

"Customer Payment Behavior in Organized Retail Outlets At Coimbatore District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.219-222, December-2018, Available :http://www.jetir.org/papers/JETIRP006049.pdf

Abstract

The study puts torch about how consumers use cash or plastic money in the organized retail outlets for their purchases. The objective was to find out how easy consumers found plastic money use to be, whether they liked using it and in particular how they compared it to using cash. A qualitative survey of consumer use of plastic money, Debit cards, Credit cards and cash was undertaken. Attitudes, behavior and opinions of the customer during payment are analyzed and were collected using a structured questionnaire. The influence of factors like income, education, convenience, advantages and disadvantages over the payment modes were been studied. The study also analyzed the problems that were faced by consumers in relation to security and complexity of usage and preference of alternative payment modes. The study had examined the customer payment behavior during purchase and their mode of payment opted.

Key Words

Debit cards, credit cards, Cash, payment mode and payment behavior, organized Retail.

Cite This Article

"Customer Payment Behavior in Organized Retail Outlets At Coimbatore District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp219-222, December-2018, Available at : http://www.jetir.org/papers/JETIRP006049.pdf

Publication Details

Published Paper ID: JETIRP006049
Registration ID: 192232
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 219-222
ISSN Number: 2349-5162

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Cite This Article

"Customer Payment Behavior in Organized Retail Outlets At Coimbatore District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp219-222, December-2018, Available at : http://www.jetir.org/papers/JETIRP006049.pdf




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