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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRP006054

Page Number

237-239

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Title

Analyzing The Impact Of Online Brand Trust On Sales Promotion And Online Buying Decision

ISSN

2349-5162

Cite This Article

"Analyzing The Impact Of Online Brand Trust On Sales Promotion And Online Buying Decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.237-239, December-2018, Available :http://www.jetir.org/papers/JETIRP006054.pdf

Authors

Abstract

At internet usage has became an integral part of life, which is no longer restricted to networking and social media but assists in online shopping, it has changes the way how consumers recognized, conveyed and made their buying choices. E-commerce business transaction success is determined by whether the consumers trust the sellers and the products which cannot be physically examined and electronic systems with which they have no previous experience. The study empirically investigated the influence of Online Brand Trust on Online Buying Decision during Sales promotion. The result show that online brand trust is an antecedent to online buying and has moderating effect on sales promotion and online buying decision.

Key Words

Brand Trust, Online Buying, Decision.

Cite This Article

"Analyzing The Impact Of Online Brand Trust On Sales Promotion And Online Buying Decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp237-239, December-2018, Available at : http://www.jetir.org/papers/JETIRP006054.pdf

Publication Details

Published Paper ID: JETIRP006054
Registration ID: 192617
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 237-239
ISSN Number: 2349-5162

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Cite This Article

"Analyzing The Impact Of Online Brand Trust On Sales Promotion And Online Buying Decision", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp237-239, December-2018, Available at : http://www.jetir.org/papers/JETIRP006054.pdf




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