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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRP006062

Page Number

276-279

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Title

Role Of Occasion On Restaurant Visitors’ Experiences

ISSN

2349-5162

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"Role Of Occasion On Restaurant Visitors’ Experiences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.276-279, December-2018, Available :http://www.jetir.org/papers/JETIRP006062.pdf

Abstract

The new era of ‘experience economy’ has drawn the attention of marketers as well as academicians from the features of services or product to the experiences which can give a greater sense of contentment to the customer while or after using it. But extant literature shows that there is not much empirical research done in this area, specifically, in India. This study aims at finding if there exist any difference in 5 experiences of experiential marketing with regard to different occasions of using the restaurant service. For this purpose, 124 restaurant visitors were approached through convenience sampling. They were asked to fill the questionnaires online on Google forms. ANOVA was applied for the analysis of data using SPSS version 20. It was found that the experience which customers get while sitting inside the restaurants does not differ with the different reasons of their visits. It implies that for whatever reason customer go to the restaurant, experience which could indulge them is all they need. Marketers can use the findings in enhancing the customer experience through focusing on other behavioural factors

Key Words

experiential marketing, experiences, behavioural factors

Cite This Article

"Role Of Occasion On Restaurant Visitors’ Experiences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp276-279, December-2018, Available at : http://www.jetir.org/papers/JETIRP006062.pdf

Publication Details

Published Paper ID: JETIRP006062
Registration ID: 192700
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 276-279
ISSN Number: 2349-5162

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Cite This Article

"Role Of Occasion On Restaurant Visitors’ Experiences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp276-279, December-2018, Available at : http://www.jetir.org/papers/JETIRP006062.pdf




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