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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIRQ006019

Page Number

89-98

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Title

Adventure Tourism Attraction Product and Service Development for the Chinese FIT

ISSN

2349-5162

Cite This Article

"Adventure Tourism Attraction Product and Service Development for the Chinese FIT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.89-98, December-2018, Available :http://www.jetir.org/papers/JETIRQ006019.pdf

Abstract

The tourism industry in Thailand is experiencing great change driven by a surge in inbound Chinese tourists. This surge in Chinese tourism brings both new challenges and exciting opportunities. The study used text mining techniques based on the theory of marketing mix to collect and analyze the online comments focusing on the Chinese FIT (free independent traveler) and the Tiger Kingdom. The objective was to identify the gap between the products and services expected by the Chinese FIT and those that the Tiger Kingdom provides. The findings are used to developed a strategy map for the Tiger Kingdom creating a cohesive, fact based long term plan.

Key Words

adventure tourism, text mining, Chinese FIT, balanced scorecard, strategymap,knowledge management

Cite This Article

"Adventure Tourism Attraction Product and Service Development for the Chinese FIT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp89-98, December-2018, Available at : http://www.jetir.org/papers/JETIRQ006019.pdf

Publication Details

Published Paper ID: JETIRQ006019
Registration ID: 193148
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 89-98
ISSN Number: 2349-5162

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Cite This Article

"Adventure Tourism Attraction Product and Service Development for the Chinese FIT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp89-98, December-2018, Available at : http://www.jetir.org/papers/JETIRQ006019.pdf




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