• I.M.Karthikeyan

On the ninth of November 2016, the Government of India, conveyed a masterstroke, by announcing, as illicit delicate, the 500/ - and 1000/ - groups in the cash framework. National Restaurant Association of India had detailed ruin of averaging up to 40% income in the part in their underlying weeks. Demonetization is the current greatest test in business of neighborliness and tourism segment in India have depicted in this paper. After a wild fortnight for the whole nation as far back as the legislature proclaim the fractional demonetization of the higher esteem rupee notes. The administration business has certainly stand up to a fleeting impact of this, as spends are suspend towards quick needs. The most difficult time of demonetization sits decently in the dynamic season for the tourism business. There was a flump in lodgings and related administrations appointments in the underlying week after the paper cash withdrawal. In spite of the fact that, the exceptional lodging fragment has not seen much impact as appointments are predominantly done progresses of time and on the web. So the thump has for the most part been bound to the disorderly area. The paper draws certainties from the current articles and different reports. Additionally break down the execution of demonetization and its effect on cordiality and tourism area which depend on the outcomes gathered through study strategy from the proprietors of little to medium visit and travel and inn business of different urban communities in India. This paper carries out key discoveries after cooperation with industry experts as to consolidate continuous, important and contemporary information. Derision changes the workplace of the market. Associations would likewise change in their use and use of the inventive devices and applications for the cashless installment.

Demonetization, Tourism, Challenges, Economy and Digitalization.

"EFFECTS OF DEMONETISATION ON INDIAN TOURISM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.26-27, January-2019, Available :http://www.jetir.org/papers/JETIRU006005.pdf

"EFFECTS OF DEMONETISATION ON INDIAN TOURISM INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp26-27, January-2019, Available at : http://www.jetir.org/papers/JETIRU006005.pdf