• SHOBHA SHARMA .C

Media influences a lot and its reach is immense, that too at an instant. In particular the Advertisement on television has a greater influence and reach on kids and on every age group in society. Especially all these advertisements are made to attract every age group. The Girls and Boys watching the advertisements today will be the future Adults. Young minds are more malleable and impressionable. Therefore whatever they watch or see it gets registered into their mind directly or otherwise in the subliminal mind and thus reflect their behaviour in present or future. Therefore Advertisers has a greater responsibility towards society in its transformation and hence change in advertising or innovative advertising which could promote the rights of everyone in an equitable way is the need of the hour for social change and social equity.

Advertisements – Women – Social Change – Social Equity

"The Role of Advertisements in bringing about Social Change and Social Equity with Special reference to Women – An Analysis of Contemporary Advertisements", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.31-38, January-2019, Available :http://www.jetir.org/papers/JETIRV006006.pdf

"The Role of Advertisements in bringing about Social Change and Social Equity with Special reference to Women – An Analysis of Contemporary Advertisements", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp31-38, January-2019, Available at : http://www.jetir.org/papers/JETIRV006006.pdf