UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIRX006001


Registration ID:
196606

Page Number

1-6

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Title

MARKETING BEHAVIOUR OF TAPIOCA GROWERS

Abstract

Tapioca is an important root crop widely cultivated in tropical countries as a staple food and it is mainly grown for its tuber which is used as supplementary food. Tapioca has attained the status of commercial crop especially in Tamil Nadu and Andhra Pradesh. Tapioca is an enterprise that provides support to the rural industrial sector. More than 5 lakhs of rural people are directly employed in tapioca based industries. This has given employment for the rural mass and augments the economic growth of rural India. Hence, this study was taken in the tapioca predominant district of Dharmapuri in Tamil Nadu State in order to know the marketing behaviour of tapioca growers with a sample size of one hundred and twenty respondents. The respondents were selected based on proportionate random sampling method. The results of the study revealed that majority of the tapioca growers sold tapioca as raw tubers and using gunny bags for packing the produce and sold their produce through mill contractors. Majority of the tapioca growers sold their produce locally and more than three-fourth of the respondents enjoyed the procurement facility provided by sago factories as their mode of transport. Majority of the respondents considered immediate payment as the main criterion for the selection of market.

Key Words

Marketing behaviour, Tapioca growers, agriculture, etc

Cite This Article

"MARKETING BEHAVIOUR OF TAPIOCA GROWERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1-6, January-2019, Available :http://www.jetir.org/papers/JETIRX006001.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"MARKETING BEHAVIOUR OF TAPIOCA GROWERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1-6, January-2019, Available at : http://www.jetir.org/papers/JETIRX006001.pdf

Publication Details

Published Paper ID: JETIRX006001
Registration ID: 196606
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 1-6
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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