• Dr.P.SALEEM BASHA
• Dr. E. RATHNASABAPATHI

The entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business. It is redolent with the passion, energy, and creativity described to the men and women who forge new business ventures by discovering, generating, and stimulating opportunity. Because of the mystique surrounding the popular image of entrepreneurs, they have been the focus of much academic investigation over the last three decades. For entrepreneurs, the ability to understand and accurately express nonverbal emotions as well as interpret the emotional expressions of others is extremely important for a number of reasons. The ability to comprehend one's own emotional messages and those being conveyed by others comprises the basic precept of this branch of emotional intelligence. Once the accurate discernment of an emotional message has occurred, the capacity to make rational judgments about those messages needs to be in place in order to assure that an appropriate response follows. For entrepreneur, the ability to understand emotions assists in enhancing interpersonal relations in numerous ways.

Emotional intelligence, successful entrepreneur, self assessment, etc

"EMOTIONAL INTELLIGENCE: THE SECRET OF SUCCESSFUL ENTREPRENEURSHIP", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.117-120, June-2019, Available :http://www.jetir.org/papers/JETIRX006024.pdf

"EMOTIONAL INTELLIGENCE: THE SECRET OF SUCCESSFUL ENTREPRENEURSHIP", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp117-120, June-2019, Available at : http://www.jetir.org/papers/JETIRX006024.pdf