• R. LEELANJI
• Dr.K .SENTHILKUMAR

Digital India makes the people to use digital currency as a necessity instead of a choice. Smart phone technology boosts the usage of internet and network usages. It induces the users to get access to digital currency through various apps. It leads a rapid growth in digital currencies use. This study tries to find out the usage of digital currency and its impact on the unorganised retail sector in Krishnagiri town. Most of the consumers, in and around the town are familiar with the smart phone technology and usage of digital currency. Accepting digital currency in the retail market is a biggest challenge for them. Thus, this study highlights some of the challenges in the acceptance and usage of digital currency among retailers. The data were collected from various unorganised retailers in Krishnagiri town. It is found that most of the unorganised retailers are not happy with the acceptance and usage of digital currency. Some of the retailers are felt that insecure in the digital currency transactions and have to bear some extra charges in the profit part of the sale. Convertibility of liquid cash in the case of digital currency seems to depend on the banks. The study concluded that the digital currency is an acceptable one in the business but at the same time the adaptability is a question due to lack of regulatory control.

Digital currency, unorganised retail sector, insecure, adaptability, etc

"DIGITAL CURRENCY AND ITS IMPACT ON UNORGANISED RETAIL SECTOR WITH REFERENCE TO KRISHNAGIRI TOWN - A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.125-130, January-2019, Available :http://www.jetir.org/papers/JETIRX006026.pdf

"DIGITAL CURRENCY AND ITS IMPACT ON UNORGANISED RETAIL SECTOR WITH REFERENCE TO KRISHNAGIRI TOWN - A STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp125-130, January-2019, Available at : http://www.jetir.org/papers/JETIRX006026.pdf