• Dr. A.JAYAKUMAR
• A.KIRUTHIGA

Advertising plays a most important role in modern life. It shapes the attitudes of the society and the individuals and inevitably influences consumer behaviour. Advertising helps to educate the people in social issues. Green advertising is gaining importance day by day due to rising awareness about environmental conservation and preservation. At the present years, companies are going green and promoting green practices and market green products as a way to make a responsible lifestyle to fulfill consumers’ requirements. This study will brought out the factors that influencing consumers’ green purchase behaviour. The study helps to marketers to identify with the attitude of potential consumers and how they make their green purchase decision. This research result is lead to an increase the purchase and use of green products in youngsters. This study also focused on how the state government implements to ban the usage of plastic bags and analyzed how successful plastic free state of future.

Green advertising, green products, consumers, environment

"IMPACT OF GREEN ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS (A STUDY WITH SPECIAL REFERENCE TO YOUNGSTERS IN SALEM DISTRICT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.208-213, January-2019, Available :http://www.jetir.org/papers/JETIRX006041.pdf

"IMPACT OF GREEN ADVERTISING ON CONSUMER PURCHASE BEHAVIOUR TOWARDS GREEN PRODUCTS (A STUDY WITH SPECIAL REFERENCE TO YOUNGSTERS IN SALEM DISTRICT)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp208-213, January-2019, Available at : http://www.jetir.org/papers/JETIRX006041.pdf