ISSN: 2349-5162

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Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

Unique Identifier

JETIRX006042

Page Number

214-218

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Title

GO GREEN – SUCCESS MANTRA FOR SUSTAINABLE AND SUCCESSFUL BUSINESS ACROSS THE GLOBE

ISSN

2349-5162

Cite This Article

"GO GREEN – SUCCESS MANTRA FOR SUSTAINABLE AND SUCCESSFUL BUSINESS ACROSS THE GLOBE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.214-218, January-2019, Available :http://www.jetir.org/papers/JETIRX006042.pdf

Abstract

“Go green” has become the corporate mantra for sustainable and successful business across the globe during recent years. Green concept not only refers to the general idea of conservation and preservation, but it also refers to the environment and its deterioration that has led to the serious changes in nature that we are witnessing now. To establish stability in demand and supply, businessmen anchored on continuous use of resources leading to an extent of creating an imbalance on the ecological foot prints. Resources utilization planning systems failed to focus on reuse or sustainability for future. Results of which has lead to drastic climatic changes, exhausted renewable resources and depletion of bio diversity. Business leadership has got the colossal responsibility to address this and offer suitable solutions for the betterment of humanity as well as their own sustainability and success. This paper aims to throw light on the areas of business and consumers’ perceptions about green concept as well as their preference for it. With that the author aims to outline the key focus areas for corporate in terms of green business, leading to sustainable and successful business outcomes.

Key Words

Green business, green marketing, green loyalty, sustainable business, go green.

Cite This Article

"GO GREEN – SUCCESS MANTRA FOR SUSTAINABLE AND SUCCESSFUL BUSINESS ACROSS THE GLOBE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp214-218, January-2019, Available at : http://www.jetir.org/papers/JETIRX006042.pdf

Publication Details

Published Paper ID: JETIRX006042
Registration ID: 196064
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 214-218
ISSN Number: 2349-5162

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Cite This Article

"GO GREEN – SUCCESS MANTRA FOR SUSTAINABLE AND SUCCESSFUL BUSINESS ACROSS THE GLOBE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp214-218, January-2019, Available at : http://www.jetir.org/papers/JETIRX006042.pdf




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