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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

Unique Identifier

JETIRY006032

Page Number

182-184

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Title

PERCEPTUAL MARKETING UNDERSTANDING THE PSYCHOLOGY OF THE CUSTOMER

ISSN

2349-5162

Cite This Article

"PERCEPTUAL MARKETING UNDERSTANDING THE PSYCHOLOGY OF THE CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.182-184, February-2019, Available :http://www.jetir.org/papers/JETIRY006032.pdf

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Abstract

The dynamics of marketing has seen a shift from the manufacture centred products to customer centred this article presents an in-depth view of the changing scenario of marketing work. Almost all behaviour of consumers that participate in markets are in one way or another linked to consumption. In order to compress this board subject into a more specified field, A division of consumer behaviour is selected in accordance with an area of interest which is consumer psychology. The psychology theories and marketing strategies to bring together the main ideas of consumer psychology. The fundamental elements accentuated in the theoretical framework of internal influences, which consists of perception, attention, and interpretation and also segmentation.

Key Words

Perceptual Mapping, Consumer Psychology, Fundamentals, Segmentation.

Cite This Article

"PERCEPTUAL MARKETING UNDERSTANDING THE PSYCHOLOGY OF THE CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp182-184, February-2019, Available at : http://www.jetir.org/papers/JETIRY006032.pdf

Publication Details

Published Paper ID: JETIRY006032
Registration ID: 196372
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier):
Page No: 182-184
ISSN Number: 2349-5162

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Cite This Article

"PERCEPTUAL MARKETING UNDERSTANDING THE PSYCHOLOGY OF THE CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp182-184, February-2019, Available at : http://www.jetir.org/papers/JETIRY006032.pdf




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