• K.LaxmiMadhuri

The success of any company lies in the positive customer’s experiences and to get closer to the human emotions and understand them, a platform, which has acted as a revolution, is the Artificial intelligence. It is a method of analyzing the customer data to understand the customers’ realtime experience and decrease the human intervention with customers directly interacting through chat functions and other direct-to-consumer engagement platforms will run by AI bots.The advent of big data and Business analytic solutions have made it possible for companies to understand a clearer picture of their target audiences needs and increase the return on investment with minimum expenditure than ever before. The hidden insights of the undiscovered needs of the customers, real time decision process, optimization of resources and the eliminating waste can be taken through the use of artificial intelligence. The origin of artificial intelligence started when humans began to give the power of thinking and analysis to the machines. Artificial intelligence is a combination of many streams and philosophies in Computer Science, Biology, Psychology, Linguistics, Mathematics, and Engineering .It has the power to interact and give intelligent insights to the human decision making process The application of AI can be used in various areas like gaming, natural language processing, expertsystems, spysystems, Intelligent robots.AI can change the way the marketers can process the information and analyze the data according to their needs this is basically true when the data is unimaginable ,unmanageable and keeps on changing these advanced technology can help in creating an organized data formation methods making the lives of the marketer easy.Though the world has changed with the use of artificial intelligence, it has its own limitations and shortcoming the biggest one is the reasoning capability that humans have .The main objective and focus of this article is to understand the effect of artificial intelligence in changing and reshaping the methodologies of modern marketing system.

Artificial Intelligence, AI Bots, Big Data, Business intelligence

"RESHAPPING THE MARKETING WORLD WITH AI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.210-216, February-2019, Available :http://www.jetir.org/papers/JETIRY006037.pdf

"RESHAPPING THE MARKETING WORLD WITH AI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp210-216, February-2019, Available at : http://www.jetir.org/papers/JETIRY006037.pdf