• K.CHRISTIE JENNIFER
• Dr.K.SANGEETHA

A survey approach has been undertaken by considering the importance of value added application in home textiles, to know the needs and demands on existing products and also to find the awareness of value added home textile. In order to sort out the consumer’s opinion, Research survey is designed with a series of 25 questions in a questionnaire about home textile product- characteristics, aesthetic value, material selection, care and maintenance, branded and non-branded preference, cost factor, dissatisfaction parameters in existing products and Consumer's level of awareness regarding value added finishes. The method chosen is quantitative survey of 50 homemaker’s and working women consumers. The present study facilitates to understand the concern such as what the respondents think, lacking factor in home textile products, their behavior on care and maintenance, cost factor, budget and quality parameters etc., Having an insight into these findings, researcher’s enable to know better and to predict the demand on home textile products.

Survey, Questionnaire, Home textiles, Consumer’s opinion.

"CONSUMER SURVEY AND ANALYSIS ON VALUE ADDED HOME TEXTILE PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.342-349, February-2019, Available :http://www.jetir.org/papers/JETIRZ006054.pdf

"CONSUMER SURVEY AND ANALYSIS ON VALUE ADDED HOME TEXTILE PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp342-349, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006054.pdf