• PL.Visalakshi

The study aims to know the response for green initiative taken by the companies by sending annual reports, dividend payment slip meeting circulars, notices , polling , ballot form , proxy form etc . through mail with regard to the age of the investors .The data were collected from the investors in various stocks holding corporations branches in Chennai city .As the study aims to know the investors opinion for different age group the data was collected accordingly. The respondents are grouped in to three categories, Out of 200 respondents 70 investors are from the age group of below 40 years and 80 investors are from age group 40 to 50 years and 50 investors are from age group above 50 years convenient stratified random sampling method is used for the study. From the study we come to know that age group of below 40 years have positive response for green initiative taken by companies when compared to others two groups. For the study chi-square test and percentage analysis were used for data analysis .The questionnaire was prepared on 5 point likert scale. The study was conducted in the branches of stock holding corporations Mylapore and T.Nagar as per the convenience of the researcher.

Technophobic , Green initiative , stock holding corporation.

"Investor’s response over Green Initiative taken by the companies ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.547-554, February-2019, Available :http://www.jetir.org/papers/JETIRZ006085.pdf

"Investor’s response over Green Initiative taken by the companies ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp547-554, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006085.pdf