ISSN: 2349-5162

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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

Unique Identifier

JETIRZ006099

Page Number

636-639

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Title

A COMPARATIVE SURVEY OF PRINT AND SOCIAL MEDIA ON SELECT ADVERTISEMENTS, KOLKATA IN JUNE-JULY 2018

ISSN

2349-5162

Cite This Article

"A COMPARATIVE SURVEY OF PRINT AND SOCIAL MEDIA ON SELECT ADVERTISEMENTS, KOLKATA IN JUNE-JULY 2018", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.636-639, February-2019, Available :http://www.jetir.org/papers/JETIRZ006099.pdf

Abstract

Print media has been compared to Social media on select advertisements. Research design was both qualitative and quantitative.H0 =print media creates impact on the present generation. H1 = print media doesn’t create any impact on the present generation. Exploratory research by depth interviews with review of literature and descriptive research-cross-sectional design-survey using a questionnaire. Sample size, n=100, non-probability, convenience sampling. Print media is limited to visual effect only. We have audio, visual, dimensions in social media platforms. But, social media creates a privacy concerns as well.

Key Words

Advertisement, Print media, Social media

Cite This Article

"A COMPARATIVE SURVEY OF PRINT AND SOCIAL MEDIA ON SELECT ADVERTISEMENTS, KOLKATA IN JUNE-JULY 2018", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp636-639, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006099.pdf

Publication Details

Published Paper ID: JETIRZ006099
Registration ID: 197991
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19747
Page No: 636-639
ISSN Number: 2349-5162

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Cite This Article

"A COMPARATIVE SURVEY OF PRINT AND SOCIAL MEDIA ON SELECT ADVERTISEMENTS, KOLKATA IN JUNE-JULY 2018", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp636-639, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006099.pdf




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