ISSN: 2349-5162

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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

Unique Identifier

JETIRZ006100

Page Number

640-643

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Title

COMPARATIVE STUDY OF TRADITIONAL MARKETING AND ONLINE MARKETING

ISSN

2349-5162

Cite This Article

"COMPARATIVE STUDY OF TRADITIONAL MARKETING AND ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.640-643, February-2019, Available :http://www.jetir.org/papers/JETIRZ006100.pdf

Abstract

Market is a place where buyers and sellers gathered exchanging of goods and services. The present paper a comparative study of traditional and online marketing. Online marketing is one of the fastest growing phenomenal in the business world in every country. Now-a-days customer needs, wants, taste and preferences also changes due to this factor online market increases. The physical marketing process has been dominating the Indian market for years. Companies would advertise excessively on television, radio, billboards, fairs and exhibitions all over India, but things are slowly changing in India as the internet is growing and people are getting educated and learning about the internet and its use. This study will focus on the factors that influence and impact a consumer’s perception and attitude towards the online market. This paper reveals that some of the customers prefer online and some of the customers focusing on traditional market, but which is depending on their attitudes, habits, time, knowledge regarding technology.

Key Words

Online Market, Traditional Market, Consumers and customers.

Cite This Article

"COMPARATIVE STUDY OF TRADITIONAL MARKETING AND ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp640-643, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006100.pdf

Publication Details

Published Paper ID: JETIRZ006100
Registration ID: 197992
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19748
Page No: 640-643
ISSN Number: 2349-5162

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Cite This Article

"COMPARATIVE STUDY OF TRADITIONAL MARKETING AND ONLINE MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp640-643, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006100.pdf




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