ISSN: 2349-5162

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Published in:

Volume 6 Issue 2
February-2019
eISSN: 2349-5162

Unique Identifier

JETIRZ006104

Page Number

662-668

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Title

A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA

ISSN

2349-5162

Cite This Article

"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 2, page no.662-668, February-2019, Available :http://www.jetir.org/papers/JETIRZ006104.pdf

Abstract

Marketing ethics focuses on how consumer behavior influences the ethical issues while purchasing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing areas like ethics in advertising, product features and environmental ethics. It plays a vital role in the growth of company. In this study, to investigate the ethical behavior of Fast Moving Consumer Goods companies in India.

Key Words

Marketing ethics, Ethical behavior, FMCG.

Cite This Article

"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp662-668, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006104.pdf

Publication Details

Published Paper ID: JETIRZ006104
Registration ID: 197996
Published In: Volume 6 | Issue 2 | Year February-2019
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.19739
Page No: 662-668
ISSN Number: 2349-5162

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Cite This Article

"A STUDY ON MARKETING ETHICS OF FMCG COMPANIES WITH SPECIAL REFERENCE TO TOP FIVE IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 2, page no. pp662-668, February-2019, Available at : http://www.jetir.org/papers/JETIRZ006104.pdf




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