UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 1 Issue 2
July-2014
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701363


Registration ID:
302672

Page Number

2226-2232

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Title

Relationship between Green marketing practices and Age Groups in Villupuram District

Authors

Abstract

The development of products and services that conserve energy and other natural resources, offerings that consider consumer sensitivity to cost and their willingness to pay for environmental safety are examples of green marketing practice (Porter 1991).Here, 31 to 35 age group of customers are have perceived more green awareness, green commitment, green experience, green labelling, green packaging, green advertisement, green pricing and green belief than the other age groups. One wau anova was applied and further t test was applied to find whether age groups have any difference in the Green marketing practices.

Key Words

green awareness, green commitment, green experience, green labelling, green packaging, green advertisement, green pricing, green belief

Cite This Article

"Relationship between Green marketing practices and Age Groups in Villupuram District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.1, Issue 2, page no.2226-2232, July-2014, Available :http://www.jetir.org/papers/JETIR1701363.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Relationship between Green marketing practices and Age Groups in Villupuram District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.1, Issue 2, page no. pp2226-2232, July-2014, Available at : http://www.jetir.org/papers/JETIR1701363.pdf

Publication Details

Published Paper ID: JETIR1701363
Registration ID: 302672
Published In: Volume 1 | Issue 2 | Year July-2014
DOI (Digital Object Identifier):
Page No: 2226-2232
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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