UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 3 Issue 2
February-2016
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701692


Registration ID:
318889

Page Number

1959-1967

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Title

PERCEPTIONS OF WOMEN CONSUMERS TOWARDS BUYING BEHAVIOUR OF TWO WHEELERS IN THANJAVUR TOWN

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Abstract

Consumer behaviour is relatively a brand-new area of examine which advanced simply after the Second World War. The seller’s marketplace has disappeared and client’s marketplace has come up. This brought about paradigm shift of the manufacturer’s interest from product to customer and in particular targeted at the customer behaviour. The transformation of advertising idea from mere promoting idea to consumer-orientated advertising has ended in client behaviour come to be an unbiased discipline. The boom of consumerism and customer rules emphasized the significance given to the customer. The heterogeneity amongg the humans make understanding customer behaviour a hard mission to markets. Hence entrepreneurs felt the want to attain an in- intensity understanding of customers shopping for behaviour. This understanding acted as an vital device with the limits of entrepreneurs to forecast the shopping behaviour of customers and devise advertising techniques to create long-time customer relationship.

Key Words

PERCEPTIONS OF WOMEN CONSUMERS TOWARDS BUYING BEHAVIOUR OF TWO WHEELERS IN THANJAVUR TOWN

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"PERCEPTIONS OF WOMEN CONSUMERS TOWARDS BUYING BEHAVIOUR OF TWO WHEELERS IN THANJAVUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 2, page no.1959-1967, February-2016, Available :http://www.jetir.org/papers/JETIR1701692.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"PERCEPTIONS OF WOMEN CONSUMERS TOWARDS BUYING BEHAVIOUR OF TWO WHEELERS IN THANJAVUR TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 2, page no. pp1959-1967, February-2016, Available at : http://www.jetir.org/papers/JETIR1701692.pdf

Publication Details

Published Paper ID: JETIR1701692
Registration ID: 318889
Published In: Volume 3 | Issue 2 | Year February-2016
DOI (Digital Object Identifier):
Page No: 1959-1967
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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