UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 2 Issue 12
December-2015
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1701744


Registration ID:
321145

Page Number

347-352

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Title

Green Marketing: A Step in The Right Direction to Protect the Environment

Authors

Abstract

Green marketing is a concept that has become increasingly essential in today's industry. Green Marketing is new concept under this marketing buying and selling of goods and services will carried out by keeping environmental concern in mind. Further, The occurrence of green marketing has opened the possibility for organizations to co-brand their products into various lines, praising the green-friendliness of some while neglecting the green-friendliness of others. As a result, companies have enhanced their rate of targeting ecologically minded consumers. This article addresses how companies have increased their focus on green consumers, or people who care about the environment and allow it to affect their purchasing decisions. Furthermore, it examines the challenges and opportunities that businesses have when it comes to green marketing, as well as the current trends in green marketing in India. It concludes that green marketing will continue to increase in both practise and demand.

Key Words

Environment, Green-friendliness, Green Marketing.

Cite This Article

"Green Marketing: A Step in The Right Direction to Protect the Environment", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.2, Issue 12, page no.347-352, December-2015, Available :http://www.jetir.org/papers/JETIR1701744.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Green Marketing: A Step in The Right Direction to Protect the Environment", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.2, Issue 12, page no. pp347-352, December-2015, Available at : http://www.jetir.org/papers/JETIR1701744.pdf

Publication Details

Published Paper ID: JETIR1701744
Registration ID: 321145
Published In: Volume 2 | Issue 12 | Year December-2015
DOI (Digital Object Identifier):
Page No: 347-352
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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