• Raju Rosha
• Dr. Navdeep Kaur

The present research paper provides and examines the moderating effect of customer satisfaction and provides valuable insights into the service provided by travel agents in Punjab. Baron and Kenny approach was used to test the mediation effect of customer satisfaction between RATER dimensions and behaviour intentions of the customers towards travel agents in Punjab. 1000 customers were surveyed from different travel agents in Punjab by using structured questionnaire as a primary data collection method. Research hypothesis were tested by using multiple regression model as explained by Barron and Kenny. Finding of the research paper suggested existence of mediation effect between RATER dimension and behaviour intentions.

Mediation, Baron and Kenny, travel agents.

"Baron & Kenny Approach For Testing Mediation Effect Of Customer Satisfaction", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.4, Issue 12, page no.644-647, December-2017, Available :http://www.jetir.org/papers/JETIR1712120.pdf

"Baron & Kenny Approach For Testing Mediation Effect Of Customer Satisfaction", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.4, Issue 12, page no. pp644-647, December-2017, Available at : http://www.jetir.org/papers/JETIR1712120.pdf