• Dr P M SIVA PRAKASH
• K. SUNDARA RAMAIAH

The quality of services plays a primary role in achieving patient satisfaction. Traditionally, service quality is assessed by certain measures, such as morbidity or mortality. However, in recent decades, the patients’ perception of their care has also been taken into consideration. Thus, the patients’ perception of the service quality contributes critically to achieving satisfaction. In some studies, the positive assessment of service quality is considered as satisfaction, and these terms are used interchangeably; however, patient satisfaction is only one of several measures of care quality. In general, SERVQUAL is considered to be a strong scale for measuring service quality across the service sectors. Reliability, responsiveness, assurance, empathy, tangibles and credibility are those important attributes which are utilized in many sectors dealing with public goods and services. Given that the delivery of healthcare is a public service, there is much potential to improve the level of patients’ satisfaction with the service by tracking these dimensions. So, the present study on the topic entitled “Service Quality in Health Care Sector – A Study of Select Corporate Hospitals in Guntur Town of Andhra Pradesh” has been selected.

Service Quality, Health Care Sector, Service Quality Dimensions, SERVQUAL Model

"Service Quality in Health Care Sector – A Study of Select Corporate Hospitals in Guntur Town of Andhra Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 1, page no.589-607, January-2018, Available :http://www.jetir.org/papers/JETIR1801114.pdf

"Service Quality in Health Care Sector – A Study of Select Corporate Hospitals in Guntur Town of Andhra Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 1, page no. pp589-607, January-2018, Available at : http://www.jetir.org/papers/JETIR1801114.pdf