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April-2018
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1804015
Registration ID:
180961
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Title
A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE
Authors
Abstract
The motives behind Bancassurance also vary. For banks it is a means of product diversification and a source of additional fee income. Insurance companies see Bancassurance as a tool for increasing their market penetration and premium turnover. The customer sees Bancassurance as a bonanza in terms of reduced price, high quality product and delivery at doorsteps. Actually, everybody is a winner here.
The main objective of the study is to analyse the factors affecting behaviour of customers in purchasing the insurance policies through the banks
Key Words
Bancassurance, Customers, Market Penetration, Perception.
Cite This Article
"A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.63-68, April-2018, Available :http://www.jetir.org/papers/JETIR1804015.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A STUDY ON CUSTOMERS PERCEPTION TOWARDS BANCASSURANCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp63-68, April-2018, Available at : http://www.jetir.org/papers/JETIR1804015.pdf
Publication Details
Published Paper ID: JETIR1804015
Registration ID: 180961
Published In: Volume 5 | Issue 4 | Year April-2018
Page No: 63-68
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1804015
Published Paper PDF: https://www.jetir.org/papers/JETIR1804015
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