• RANU KUMAR
• Dr. Apar singh
• Neha

Indian rural market is the most attractive market to the world’s manufacturers and they are back on this marketplace. Because retailers have known of rural Consumer behaviour. All marketers and researchers are interested to know the key problems of rural market and consumers. Few studies focus problems retail sectors. In India, there is no appropriate study conducted to know the retailer’s behaviour and problems of retailer., retailers are fighting various kinds of troubles such as lack of credit facilely, low volume of product, low quality of products and low margin of products etc. marketers are not concentrating on these problems. The aim of this study is aware marketers / manufactures to the genuine status of rural retailers.

Key Words: Rural Market, Retailer, Consumer, retail, rural marketer

"RETAILER’S CHOICE IN INDIAN RURAL MARKET – AN IMPULSE TO FMCG SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.232-237, April-2018, Available :http://www.jetir.org/papers/JETIR1804046.pdf

"RETAILER’S CHOICE IN INDIAN RURAL MARKET – AN IMPULSE TO FMCG SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp232-237, April-2018, Available at : http://www.jetir.org/papers/JETIR1804046.pdf