• syed umer ahmad qadri

The close relation between language and ideology has always been a recursive subject of study among linguists. Politicians usually tend to depend on language manipulation in order to convey certain messages. They talk about a topic, supposedly known for granted, while the receiver is not so familiar as the status quo requires. Using critical discourse analysis, the present study tries to determine the presuppositions and entailments, and hence the ideology, in a speech delivered by the Prime Minister of India, Shree Narendra Modi. The speech is an appeal from Modi to India. Upon a closer scrutiny, the findings of this study reveal that the prime Minister Narendra Modi attempted to use different categories of persuasive strategies in order to achieve political and ideological aims.

presupposition, discourse analysis, entailment, ideology, language, power, ideology.

"A critical discourse analysis of PM Modi's political speech on "swach bharat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 4, page no.673-677, April-2018, Available :http://www.jetir.org/papers/JETIR1804135.pdf

"A critical discourse analysis of PM Modi's political speech on "swach bharat"", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 4, page no. pp673-677, April-2018, Available at : http://www.jetir.org/papers/JETIR1804135.pdf