UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 5
May-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1805506


Registration ID:
182431

Page Number

498-505

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Title

People’s perception on the use of sexual appeals in advertising and its impact on brand image

Abstract

Sexual appeal is one of the most common and widely used strategies in mainstream consumer advertising. The use sexual appeals in advertisements are becoming more common every day. And it is also known as a method that can be highly effective in influencing consumers’ perception and attitudes. However, it is important to consider the insights of people on the sexual appeal used in advertisements and how these advertisements influence customer’s purchase decisions and its impact on the image of a product advertised. In this context the present study aims to analyze the perception of people towards the use of sexual appeal in advertising,and it is also intended to understand the opinion of the customers on the usage of sexual appeal in advertisements, and the impact of using sexual appeal in advertising on the image of a product advertised. The study was conducted on a sample of 500 respondents of whom 230 were female and 270 were male respondents. An interview schedule was used to elicit the required information. The data was collected and interpreted applying the Chi-Square test to arrive at meaningful conclusions. The findings of the study indicate that

Key Words

Sex- Appeals, Advertising,Sexual stimuli, Gender advertising, Sexual Advertising, Sexual Advertisement

Cite This Article

"People’s perception on the use of sexual appeals in advertising and its impact on brand image", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.498-505, May-2018, Available :http://www.jetir.org/papers/JETIR1805506.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"People’s perception on the use of sexual appeals in advertising and its impact on brand image", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp498-505, May-2018, Available at : http://www.jetir.org/papers/JETIR1805506.pdf

Publication Details

Published Paper ID: JETIR1805506
Registration ID: 182431
Published In: Volume 5 | Issue 5 | Year May-2018
DOI (Digital Object Identifier):
Page No: 498-505
Country: Mysore, Karnataka, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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