• Mrs.B.Janani

In Today’s Scenario the marketing Field is the pinnacle for the Industries. Business people are more concern to understand the customer’s expectation before manufacturing a product. One of the high profitable Industries in 2017 is Automobile Industry. This study aspires to contribute to the Automobile Industry about the customer expectation and preferences about cars. In this research, major three Car Manufacturers (Maruti Suzuki, Hyundai, and Tata Motors) are taken into consideration. The customer Preference and Expectation are analysed .A sample of 200 respondents were chosen in Coimbatore District. Based upon the analysis positive suggestions have been given to the Industry.

Price, Quality, Cars, Manufacturers, City

"A Study on Customer Preferences and Expectation towards selective three Car Brands with special reference to Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.262-266, May-2018, Available :http://www.jetir.org/papers/JETIR1805643.pdf

"A Study on Customer Preferences and Expectation towards selective three Car Brands with special reference to Coimbatore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp262-266, May-2018, Available at : http://www.jetir.org/papers/JETIR1805643.pdf